HISTORY

Inspired by Italian designs and comfort, the Company was founded in 2019 in Pakistan. Market research into the inner-wear segment of clothing in Pakistan started in early 2018. During the research it transpired that there was a lack of quality undergarments in Pakistan's retail stores. In some top retail stores undergarments were not even offered due to quality and supply chain issues.

Amami set out to change this by promising international quality undergarments manufactured specifically for the Pakistani market. This, in itself, required substantial research and development to be carried out, mainly because no research on the Pakistani body shape had ever been done. After a year of R&D and Covid disruptions, Amami Clothing set out to establish a manufacturing facility in Faisalabad. Proof of concept production started in October 2020.

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